Tuesday Oct 15, 2024
Brian Campbell ’08 - A Journey of Growth
Brian Campbell, Assistant Vice President for Athletics Development at the University of Miami, shares his journey from growing up in Columbus, Ohio, to becoming a leader in athletics fundraising, his experiences as a cadet at the Air Force Academy, the challenges he faced, and the resilience he developed.
SUMMARY
In this conversation, Brian Campbell, Assistant Vice President for Athletics Development at the University of Miami, shares his journey from growing up in Columbus, Ohio, to becoming a leader in athletics fundraising. He discusses his experiences as a cadet at the Air Force Academy, the challenges he faced, and the resilience he developed. Brian emphasizes the importance of leadership, surrounding oneself with great people, and the impact of private investment in athletics. He also reflects on his transition from military to civilian life and his current role in shaping the future of athletics at UM.
OUR TOP 5 FAVORITE QUOTES
- "I think it's important to be really authentic with people, and that has worked. It's worked well for me, especially when those decisions are consistent with being authentic to what we're trying to accomplish."
- "I think a lot about the elements that we put into it, because it's hard on a daily basis to know if you're doing a good job being a leader, but if you take those pieces of the fabric that we learned at the Academy, and you keep doing it the right way and thinking about these things and surrounding yourself by people with with surrounding yourself with people of those kinds of values, and people that you can take little pieces of what they do and try to try to bring them with You. I think it's the right road."
- "I don't think I've arrived as a leader and I but I started to think that I probably that I would be willing to bet that General Clark might say the same thing, and Coach Calhoun might say the same thing. So I think it's always a work in process."
- "If you take those pieces of the fabric that we learned at the Academy, and you keep doing it the right way and thinking about these things and surrounding yourself by people with with surrounding yourself with people of those kinds of values, and people that you can take little pieces of what they do and try to try to bring them with You. I think it's the right road."
- "I think it's always a work in process, but I think it's important to be really authentic with people, and that has worked. It's worked well for me, especially when those decisions are consistent with being authentic to what we're trying to accomplish."
- Brian Campbell ’08, the Long Blue Leadership Podcast
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CHAPTERS
TAKEAWAYS
- Brian's journey highlights the importance of resilience in overcoming challenges.
- Authenticity in leadership fosters trust and connection with others.
- Surrounding yourself with talented individuals can enhance personal growth.
- Private investment plays a crucial role in the success of athletic programs.
- Experiences at the Air Force Academy shape leadership philosophies.
- Fundraising in athletics is about building relationships and trust.
- Transitioning from military to civilian life requires adaptability and networking.
- The Kutra Legacy Center represents a significant investment in future cadets.
- Leadership is a continuous journey of learning and growth.
- Engaging with alumni can create impactful opportunities for current students.
ABOUT BRIAN CAMPBELL ’08
BIO
Brian Campbell ’08 joined the University of Miami in May of 2023 as Assistant Vice President for Athletics Development. In this role, Brian has oversight of fundraising operations, programs, and the development team for Miami Athletics. Brian came to UM from his alma mater, the United States Air Force Academy, where he had spent the previous five years, beginning in 2018 as the Assistant Athletic Director for Development and finishing as the Executive Director of Development for Strategic Programs and Athletic Giving.
At Air Force, Brian was responsible for the fundraising strategy and execution for athletic capital projects, endowments, and major giving, in addition to other revenue generating initiatives. He also served as the liaison to the Air Force Academy Foundation Board of Director’s Athletic Committee. The academy experienced unprecedented fundraising success during Brian’s time at USAFA – most notably completing a $270 million campaign nearly 18-months ahead of schedule, headlined by multiple record-breaking years of fundraising.
As part of the campaign, Brian led a $37.5 million fundraising effort to support the $90+ million modernization of the east side of Falcon Stadium. Additionally, he managed the philanthropic component of a $500 million public-private partnership to develop a new hotel and visitors center outside USAFA’s north gate. Other accomplishments during this stretch included a lead gift to launch the renovation of Air Force’s baseball venue, Falcon Field, and building the Wayne Baughman Wrestling Endowment, which seeks to provide operational funding for Air Force Wrestling in perpetuity.
Brian brings 15 years of organizational leadership experience to UM from multiple sectors. He rose to the rank of captain in the US Air Force, then climbed to the partner level at Anheuser-Busch InBev where he led the sales and marketing efforts for the Northwest region, including several of the largest sports and entertainment partnerships in the portfolio.
In each of the communities he’s lived in, Brian has supported local initiatives – serving on the boards of the National Football Foundation of Colorado, the Missouri Veterans Initiative, and the Boys and Girls Club of Alton, Illinois. He was a football student-athlete at the Air Force Academy and earned his MBA from the Olin Business School at Washington University in St. Louis.
- Copy Credit: University of Miami
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FULL TRANSCRIPT
SPEAKERS
Guest, Brian Campbell ’08 | Lt. Col. (Ret.) Naviere Walkewicz ’99
Naviere Walkewicz 00:00
My guest today is the Assistant Vice President for Athletics Development, Brian Campbell, USAFA, class of 2008. Brian joined the University of Miami in 2023 as Assistant Vice President for Athletics Development, where he oversees all fundraising for UM Athletics. In 2018 he served as Assistant Athletic Director for Development for Air Force Athletics, ultimately becoming Executive Director of Development for Strategic Programs and Athletic Giving. Brian led several highly successful, multi-million dollar fundraising campaigns, including playing a significant role in securing funding for the Falcon Stadium's newly open Kucera Legacy Center. While at the Academy, Brian was a football cadet-athlete and later earned his MBA from the Olin Business School at Washington University in St. Louis. He also spent five years in sports marketing with Anheuser Busch. We'll talk with Brian about his life as a young athlete, path to the Air Force Academy, his days as a cadet, leadership opportunities, and how he now uses what he learned to lead and positively impact others. Finally, we'll ask Brian to share advice for developing leaders and those in leadership aspiring to reach similar heights in their careers. Brian, welcome to long blue leadership, and thank you for joining us today.
Brian Campbell 01:18
Thanks, Naviere. I am honored to be on the podcast, and I'm really happy to be back in Doolittle Hall, albeit remotely, and I want to welcome you to the “U.”
Naviere Walkewicz 01:29
Thank you so much. I will take that warm weather. Yeah, well, we're really excited for this. Brian, I think a lot of our listeners love to hear the different paths that our leaders take from getting to the Academy in life after but we like to start by rewinding the clock a little bit. And we'd like to get to know you, Brian, as a young boy. Tell us about what life was like growing up, where you grew up, etc.
Brian Campbell 01:51
Yeah. I mean, I was, I grew up mostly in Columbus, Ohio. My family was from California, but my dad's job took us to Columbus when I was young. And you know, as I've reflected back on some of my career and the things that have led me to different spots, I think being a kid from Columbus, and regardless of people's feelings about Ohio State, which tend to be fairly negative here at the my current institution, the lens at which I grew up in was through a place with a massive presence of college athletics, you know, everything, everything in that community, with the fabric was Ohio State. I played every sport growing up. I'm very grateful to have grown up at a time where, you know, we went out in the yard, in the neighborhood, and did everything all day. We figured out our differences in the backyard. There are a couple other guys in the neighborhood who went on to very successful athletic endeavors as well. So, you know, athletics were very important all throughout and then as we got more serious and into competitive things later on, they become, you know, more and more formal. But you know, sports and the community were tied together, and they very much provided the context at which my career followed.
Naviere Walkewicz 03:14
That’s awesome. So, you're really into sports. Did you have siblings as well? Or where was your neighborhood? Kind of the sibling playground for you.
Brian Campbell 03:22
I have two sisters both swam in college, although if one of them listens to this, I think she had like a cup of coffee on the swim team and realized that the rest of the extracurricular activities were a little bit more appealing. But my little sister swam all the way through in a very competitive college program. But there were but outside, in the streets and in the yard were where we spent our time. We would change by season. So, in the fall, we play football in the yard, and then the winter, you know, you'd shovel off and play basketball, and then in the summer, we'd play baseball. So, so all of the above.
Naviere Walkewicz 04:01
I love that. And I noticed you didn't say you ever went to the pool, so I'm sure that your sisters could definitely outswim you.
Brian Campbell 04:06
I went to the pool too. There was plenty of swimming in our family.
Naviere Walkewicz 04:12
Wonderful. So, you know, life as a child, you were really into athletics, and I think it developed your sense of competitor, you know, being a competitor about and winning. But also, it's probably teamwork. You know, what other things as a child could you share with our listeners about what it was like for you in Ohio?
Brian Campbell 04:32
I think all the above. I think, you know, when you have to work things out. You know, we weren't an era then the kids had cell phones or anything like that. You had to knock on someone's door, see if you could form a team, get out in the front yard and go take care of things. But yeah, we did stuff really. I mean, I'm kind of thinking back to one of my neighbors who went on to play some college football. He one time he broke his leg in the yard and kept playing.
Naviere Walkewicz
Oh my goodness.
Brian Campbell
Yeah, but, you know, you learn to get along with other people. You know the saying of taking your ball and going home, that's, you know, you have to figure out how to get past those things. And I think the social dynamic that you gain from those experiences very much stayed with me, and I think is some of the foundation and the work that I do now, and being able to identify with different people in different situations.
Naviere Walkewicz 05:28
Alright, so I like what you're sharing about kind of you know, the social aspect that you've experienced growing up. Tell me about how it the Academy came into the picture. Then was it, was there someone that you grew up learning from that went to the Air Force Academy. Or how did that happen?
Brian Campbell 05:46
Well, as a sophomore in high school, as I was thinking of thinking back to some of these things, my dad actually took me to visit West Point, and we had a family friend who went to school there, and I remember going to visit him, and he was probably getting close to maybe in the summer before his senior year, and I remember him like getting pulled aside, and there was something that he had been doing wrong. Maybe. Is it related to escorting guests around the campus? It was during Sandhurst, and so we watched Sandhurst, and honestly, I remember thinking like this does not seem like any way to spend college, but as I went back, I was very fortunate to have like really, really good coaches in my life who were very interested in developing me and growing me and pushing out of my comfort zone. My high school football coach was very hard on me at times, but I think he saw something in me. And you know, when I began to look at colleges, and I was thinking about, like, could I play football somewhere? And there was a variety of schools, and I went on, I went on different visits in different places, and I just remember feeling like nowhere really made a lot of sense for me, like I didn't really feel like any of them really fit the things that were important to me. And then I got the chance to go on a visit to the Air Force Academy, and honestly, I was just like, I just, why not go see Colorado? I've never seen the mountains. So we took the trip out, and I was hosted on my visit by Rob McMenamin, who recently, unfortunately passed away, but was like just the greatest person you know, that could have possibly, that I could have come across at that time, and between him and the people I met on my visit, it was more about the fact that I felt like I was at home, and I had found a group of people that seemed so similar to me that I ended up deciding that that's what I wanted to do. Now we got back to Columbus, and my mom wanted me to talk to someone who didn't play football, and so they somehow found some other cadet, and I had, she's like, “You have to call him and ask him.” So, I called this guy, and I don't even remember his name. We'll see if he listens to the podcast. But he told me he's like, “I don't, I wouldn't do it, you know?” He's like, “It's, it's brutal, it's really hard.” And, oh, wow, I just don't think. But I got off the phone, and it didn't matter to me, like and so for me, it was, maybe it was just a feeling. It was the excitement of being part of something like that. I think I did understand how important the academies are, and what a serious opportunity that was. And maybe it was the fact that I never really thought I would have an opportunity to go to a place like that, but once I, it just kind of sat right, you know, I decided to pursue it.
Naviere Walkewicz 08:48
I love that. And I think what was really key about what you said was it felt like family or you're finding others that are like you. And so how did your parents respond to that? I mean, I think I love that your mom said, “Let's look at both sides.” Let's get everything you know, a perspective that's beyond athletics as well. And so, it's kind of a testament to, probably your upbringing, the fact that your parents are like, let's make some really sound decisions. Would you say that that's the case?
Brian Campbell 09:17
Yeah, I think once my mom got over the fact that it was a military academy. I mean, she asked the one of the coaches that came to our house, like, “What's, what happens afterwards?”, you know, but what was instilled in me at a young age, and when we that, my mom valued education a lot, and so that was, that was in me, and candidly, it was probably the best educational opportunity I was going to have, and it was the best athletic opportunity I was going to have. So those two things were really important. I mean, when we got to the Air Force Academy, I remember my dad being like, “Holy cow, this is a really big deal.” And, you know, I just, I sometimes think back to those times. Times where you know before you go through it, and you see the full grind and all the things that are required, you know, to go through our school, you forget how cool it is from the outside, and the mystique and the things that make it so unique. And I remember, I just remember all that and, and obviously the football piece was a big deal, despite how my football career ended up going to be, to be offered an opportunity to be a part of something like that. Just the weight was, you know, it was so significant, it outweighed any other opportunity I had.
Naviere Walkewicz 10:37
That's wonderful. So, let's talk about that transition then. So, you came to the Academy, you recruited football for what position?
Brian Campbell 10:46
Tight end.
Naviere Walkewicz 10:47
Tight end, awesome. And so, what was, do you remember day one? What was it like coming to the Academy for the second time after your recruiting visit?
Brian Campbell 10:55
Yeah. So, you know, as I think back to my time as a cadet, I mean, the things that really weave through everything are the relationships, and it's interesting. I don't know when we'll broadcast this, but right now we're 4 and 0 here. We just beat South Florida and because we're not for here right now. But okay, that doesn't feel good to me either. But you know, when I was, when I was there, I had a call on the way to Tampa with the first person I met on my recruiting visit at Southgate, when they were trying to figure out how to get us on the base.,
Naviere Walkewicz
Really.
Brian Campbell
Yeah, and it's just, you know, it's completely normal, you know, or, you know, it's not like we're out of touch. But like that, I talked to that person and the person I spent the day with Saturday before the game was the person that I roomed with in basic training and I still talk to the people that I'm very close with every day. But you know, to this day, the two people I probably met first were, I mean, we're just a very significant amount of time last week. So, I mean, I remember everything. I remember going down the shot line, getting all the things in my arm, and then the blazing hot scissors or whatever they put on our head and everything and then I remember standing in the hallway, but I honestly had no idea what was happening. And I'll never forget that the next morning, when they come and start pounding down the doors, and like, my hands were shaking and they're yelling about, like, BD us. And I was like, “What on earth is a BDU?” And then, you know, I'm like, looking around, trying to figure out what people are going to put on. And then the guy that I was telling you about that I just saw in Tampa, you know, he was a Navy Junior ROTC, so he starts saying, like, sir to people. And like, you know, all chaos broke loose, and we were off and running.
Naviere Walkewicz 12:54
Wow. Well, I could say that your roommate was helpful, but until he said, “Ill sir.”, that might not have been too helpful for you. Yeah, he wasn't running.
Brian Campbell 13:02
Yeah, he wasn't. He wasn't all that helpful.
Naviere Walkewicz 13:05
Wow. So off you went into your four-degree year. What was life like as a cadet for you? I mean, I think you know, you obviously were in football and you were having to do all the academics. So, let's talk about that experience a little bit.
Brian Campbell 13:20
Yeah. I mean, the Academy was really hard for me, you know, as the first place where I was around so many talented people, and probably at a different you know, a lot of them were at a different stage in their journey than I think I was. I was really trying to figure things out as I went. You know, I kind of hit some bumps in the road with my health. And, you know, like anybody that your four-degree years, really, really difficult. And, you know, I showed up, I was probably about, you know, 220 pounds. And they, you know, were eating and eating and eating to try to get bigger. And I think I went home for like, winter break, I was already, like, 250 and, and so, you know, I don't know where things would have gone from there, but that spring of my four-degree year, I started to have some health problems and, and it took them a long time to figure out what was going on. And I was diagnosed with Crohn's disease, and I had lost like, 60 pounds by that point, and it was a really, really difficult period for me, because I was trying to get through school and academics. I tried to keep playing football. Eventually I had to, you know, step away for a little bit and figure out my health. But I learned in that time, a doctor said, like, you can't have Crohn's disease and be in the Air Force. And I remember walking out of the cadet clinic, and I took the elevator up by McDermott, and because it was a doctor's appointment, it's like, everybody's in class, so the place is completely quiet. And I walked out, and it was like just a crystal clear day, like the sky couldn't have been more blue above the Chapel and the Air Gardens are on, and I'm like, I don't want to leave here, you know. And I think that changed my perspective on the entire experience. And it was a really meaningful time for me, because I realized that the things that had already happened there and in a difficult first year were, had made a big impact on me, and I had some, I got some guidance from some other graduates, and they helped me navigate them, the medical process a little bit, and I was able to stay and I just wanted to be there long enough to graduate. And I was fortunate enough to have a little bit more. I managed to blow out both my knees after that.
Naviere Walkewicz
Oh my goodness!
Brian Campbell
Yeah, both ACLs a year apart. So, I kept trying to do stuff, and it kept not working. But, you know, to be a part of the program and the relationships that I have from that, I mean, they still mean the world, even though, even though it was a little bit of a bumpy ride, right?
Naviere Walkewicz 16:03
So, your path, it looked a little different, probably from what you imagined coming to the Academy, especially growing up as the ultra-athlete. You know every sport for every season. Tell us about a little bit how you dealt with some of those challenges, because I think some of our listeners will experience things in life that kind of derail them from what they view as this is my path. And how did you keep your head above the fray and stay in a positive light, I guess, or maybe you didn't. What did that look like as you dealt with each of those challenges throughout the Academy?
Brian Campbell 16:38
Yeah, I mean, I think you learn in basic training there in hard times that you just are making it to the next meal. And I think for me, there was a stretch where I where I did that, and I look back now, and I feel like maybe because of that, there were things the academy offered that I wasn't able to take advantage of. But at the time, you know, I was so focused on just getting through the next thing and being able to kind of maintain my place there. But I think whether I knew it at the time or not, it built a significant resiliency in me, and I was not going to quit. I mean, if they were going to get rid of me, they were going to get rid of me, but I was not going to quit, and I was going to figure out a way to do it. And I think those are, those are elements that are very important in in what I've become and you know how I how I handle things to this day, if you can get through our school and if in everybody has challenges, and everybody has different things in their lives that they face. That's mine just happened to be health related, but I was very fortunate to have a huge support network. I had a great group of friends there. I mean, I had people who were who were rooting for me to be able to be successful and because of that, I was able to, I was able to continue to proceed through it, and all those elements were important for me in being able to do it.
Naviere Walkewicz 18:10
Now that's really, I think, insightful about you, and I think a testament to everyone just kind of finding something next to get to, like, in our case, it was getting to the next meal in basic, you know, you talked about being involved in sports and then having some of these health challenges. What did leadership look like for you at the Academy? Did you find yourself in certain roles where you were leading cadets? Or what did that look like?
Brian Campbell 18:37
Yeah, I mean, maybe this is if any cadets listen. You know, I was not in any, like, significant leadership positions as a cadet. I had, I think, what you would call some of the standard squadron jobs. And as I kind of reflect on, like, what I was learning about myself, you know, I think I tried to do a good job in those but, but, you know, I think I learned that there are formal leadership positions and then there's informal leadership. And what I don't think I appreciated was that, you know, you can still have impact on the people around you, whether or not you know the role dictates it, or your rank dictates it. I recall one time, you know, if you remember the squadron rankings, and we had gone from, like, second to 35th or something like that, and we had the equivalent of what would be like a players only meeting, where they said we were off in the S.A.R., like, trying to figure out, like, why we were in. And really, what you're driven by is there aren't going to be any passes to go anywhere, because at least at that time, it was directly related to how you were doing. And a lot of people talked, and there are a lot of opinions, and I remember finally feeling like I should say something, and I and I talked, and I just remember thinking like everyone seems to be listening. And I kind of noted that at that time, that I wasn't the squadron commander or anything like that, but it seemed like people valued my opinion, and it seemed like it resonated with a large swath of our squadron. And I think I take that with me now, because I believe there's kind of a meritocracy of ideas. You know, we all have rank in our organization, whether it's the military or whether it's something completely different. There's always different people who have different levels of authority. But, you know, I think great teams value ideas that come, that come from anybody.
Naviere Walkewicz 20:38
I think that is just a really important piece of information that you shared, because many times we have some of our developing leaders who may feel that they don't have the ability to share a thought because they think that they're too Junior. And so, what you just said, I think, was really powerful and hopefully empowering for some of our listeners to bring something to the table when they have something to share. So, I really appreciate you sharing that example. That was awesome. So, before we go into graduation, and what that looked like after you graduated, were there any specific people I know you said you had a great network of support. But were there any real like, inspirational leaders that kind of helped shaped you after you left the Academy, or right before you left into your life after the Academy?
Brian Campbell 21:31
Yeah, absolutely. I think that one thing that like means a lot to me are the people that I'm exposed to. I mean, I remember thinking a lot of General Rosa, who was our superintendent at the time. He guided the Academy through a difficult time. My four-degree AOC was just an outstanding leader, Joe Richardson. I have no idea what became of him, but, you know, in a tough year, it was like, every time we went in to our, you know, meet with our squadron, it was always like he had the right thing to say, and his presence was so strong, and we had some bumps in the road in our group that year, and he did everything he could to navigate through it. But, you know, he was, he was the kind of person who was, like, just a strong, inspirational type, type leader, and we needed that. I mean, you know, such a tough year, but you really felt like he was able to give us the energy and the courage to keep going for it, but he was also someone I think we all looked up to. And if you haven't been around the military a lot in your life, and you can see people like he went to our school and look at the kind of person he is now. That's a direction you hope you can follow. And then a completely other style was just being around Coach Deberry who wore his heart on his sleeve and said everything he wanted to say, and it came all out of love and passion. And he just he had that kind of style, and he built an organization that was really family centric and that was important to him. And then even my senior year, when I was just kind of like helping the staff in some different roles there, like when Coach Calhoun came in, it was a completely different style and tactic that he took. So I mean, the great thing about the Academy, I think we all talk about it a lot, is that you're exposed to leadership, you're exposed to cadet leaders, and you see how you respond to those things, too, and you take note of those as you grow, but we have some people who are also, like, very, very, you know, bona fide leaders that we had access to, and that would just be like the beginning of my list. I think now that makes sense.
Naviere Walkewicz 23:53
I'm sure the list is long because of just the exposure that you've had in different in different ways. So, when you graduated, what career field did you go into?
Brian Campbell 24:04
So I went into acquisitions, and my guidance from one of the doctors at the Academy there was, what can we do to take the least amount of grad physicals? So that's what I did.
Naviere Walkewicz 24:16
I was going to ask if that was what your passion was. But it sounds like it well, it teed off into something really well for you, and it also played well into your needs.
Brian Campbell 24:26
For sure, it did. It led me to things down the line, you know, Acquisitions. For me, it was an opportunity to be a part of a great organization. And there were parts of the Air Force that I valued. I also took note that that was probably not the thing that was going to excite me the most, and but I learned a lot about how, how kind of the business side of the Air Force works. And it was, it was still a great experience. I got to go all over the world. I got to be a part of a lot of really cool things that probably even at that age, I didn't really appreciate. I think the challenge for me in that particular career field is that you weren't really around a lot of active-duty Air Force members. And I think I missed that piece a little bit.
Naviere Walkewicz 25:13
Well, I think it's interesting, because one of the things that you've been able to do, I think, is find ways to give back in your career post, you know, military service, so that's probably been really rewarding for you. Can we talk a little bit about, you know, when you decided to transition out of the military? Because we do have listeners that both stay in uniform all the way through retirement and those who don't, who think about transitioning. So, I think it's really relevant. How did you come to that decision, and what did it look like for you?
Brian Campbell 25:44
Well, the Air Force came to the decision for me. So, I was going to PCS to my next station, and I'll never forget when the phone rang in my squadron commander's office. He came. It was like I knew what was going to happen, and the clock had run out on this whole Crohn's disease thing, and I was going to see a medical board and all that, all that kind of stuff. I ended up just saying that that's okay and I'll, I'm not. It was going to be like a year until I could go through that process, which didn't seem like very prudent at the time. I knew I was kind of proverbially playing with house money at that point, I was just so glad to have had my time in the Air Force and to be a part of the organization, you know, at least get to be a captain, but I didn't even fulfill my service commitment. So, it's really about the four and a half year point that that happened. And so, it was a little sudden, because I didn't know that that was going to happen. And so, I decided to kind of step away from the career field the you know, from work, I guess, altogether, and go to business school full time. So I went back to my desk, and I went through all the I got on US News and World Report and started going down the list of business schools and finding out who still had an application deadline available. And like three of the top 25 responded. And from there, I was able to do that. But the great thing for me was that I was able to spend two years away in a fully immersive environment, learning about the business side of management, which is different than the Air Force leadership style that we have in the in the military, and putting those two things together and thinking about some of my initial aspirations of, you know, maybe there's A career in sports. What might that look like? And you just get so, so many opportunities there to get exposed to people in different career fields. And those two years at “Wash U” for me were, were, I'm very, very fortunate to have those. They had a target of getting 10% of the class to be veterans, so I called the right school at the right time, and they were like, hey, just we'll help you. We'll help you figure this out. And they did everything they could to give me that opportunity.
Naviere Walkewicz 28:10
That's amazing. And I was going to ask, did you see the value of what you'd experienced at the Academy coming to play in your program there, that you were able to share with others, and what did leadership look like for you there?
Brian Campbell 28:23
Yeah, so, you know, in business school, it's a constant. I think balance between everything is about shareholder maximization and wealth creation, and they have to teach you those fundamentals. I think Olin did a good job reminding us about character-based management and leadership, and we had classes about critical decisions in leadership and management and things like that. And they brought some very senior business leaders in to talk about key inflection points of things that they had, and then, you know, we had, there's a professor there whose areas, area of study is, you know, economics with a higher purpose, and that's blending, like, how does being doing the right thing, and having something that's beyond just, you know, running your operation to the most efficient manner possible, and he's been able to show that organizations who do that and have a higher purpose are more successful. And so, for me, that is kind of the philosophy that I moved forward with in my career. So very different, very business fundamentals, but as you got towards the end, it was important to them that we understood that it wasn't always everything. Wasn't always about the near-term dollar and that things could your organizations are rewarded for doing the right thing and making decisions in the right way.
Naviere Walkewicz 30:00
Yeah. Yeah, it sounds like you absolutely picked the right program that really aligned with your own core values, you know, your own kind of, I think, navigational system as well as you know where you're wanting to go with things. So, what did that look like? Then, after you graduated, I know you spent some time at Anheuser Busch. Was that kind of just the next part of that journey?
Brian Campbell 30:20
Yeah, so I wanted to get back into sports right away, and so I started a networking process of I tried to meet with NFL teams. I didn't, I just didn't know how or what I was going to do, but I knew that that was my opportunity, a mentor of mine that I did a project for while I was at all. And he well, first of all, I started to find out also what jobs in sports pay. So, anybody listening to this guy's aspirations, just get that part settled for yourself right away. But it didn't matter to me. But I did have a bill I needed to figure out from business school. And his recommendation was, you know, you're down the street from essentially the biggest sports marketer in the world, you know, go there, you know, pursue that, and then figure out down the line if you still want to come back. And that ended up being the perfect step for me. You know, not only did I go to a place that ended up being a bridge back into this work, but Anheuser Busch, and the way that company is run is incredibly efficient and driven and lean and everything there is about value, and it's run by a set of Investment bankers who brought their philosophies into consumer goods, and, and, and they're extremely market share based, but it was, it was really cool to be a part of an organization that does things that way. And candidly, it was probably the other end of the spectrum than just being in the military. And both should operate in the way that they do, but that was such a valuable experience for me to work for an organization like that. I could not have done it forever. So, and I did get over into sports marketing, I ended up having what I think a lot of people would think is like maybe the coolest job of all time. I had the chance to run our whole northwest marketing portfolio. So, I had, you know, our Broncos partnerships and Vail Resorts. It took me back to Colorado to be in that office from, from being in New York City, we had the Seahawks, but it also we had a little college down the street that we had a partnership with called the Air Force Academy.
Naviere Walkewicz 32:39
I was wondering, how you direct to Colorado? That's where it was, yeah.
Brian Campbell 32:43
So, we had an office in Denver, and after a few years of doing that, Anheuser-Busch wants you to move around. They want you to grow. You can't stay in a lot of these jobs forever. And so, I knew there was a point where if I really wanted to do this, and I still felt such a calling to come and do this kind of work, and I kind of felt like I'd never forgive myself if I didn't try. So, I started making a lot of calls and knocking down doors. And eventually, eventually, a position opened back at the Academy, and I, like borderline forced them to hire me,
Naviere Walkewicz 33:15
Brian, I'm seeing a theme. I mean, as a kid, you would knock down doors come play. You know, when you were, got out of the military, when you were when you had to go, you were knocking down doors, “What's open for me?” So, I think the theme for you is, don't be afraid to knock down some doors and just see what's available. You went back to the Academy. Let's talk about your time there and what kind of evolved since then.
Brian Campbell 33:39
So, I came back to the Academy, we had a had the chance to learn a little bit about raising money in our athletic department, and we were coming up on a campaign like the first real significant campaign that had happened at the at the Air Force Academy. I mean, before I got back, I didn't even really know what a campaign was, to give people some context and where I was there, but General Gould said, “Hey, we're going to do this project on Falcon Stadium.” And, you know, and I thought to myself, hey, if I'm going to be here at the Academy, I need to be a part of this project. And so, I transitioned from our athletic department over to our foundation in about in 20-, early 2020, and had the chance to work on the projects that were that were happening there.
Naviere Walkewicz 34:27
So, I think this is helpful. Many of our listeners may not be aware of the ways that some of our foundations support the Academy, and I think through athletics is certainly one way. Can you talk a little bit about what that looks like, so that we can share more about the context of a campaign and giving back?
Brian Campbell 34:45
Yeah, I mean, I think my, my reflection on it is like the government's going to do enough to keep the doors open and provide a basic, solid experience. I think the US News and World Report rankings came out like today, we're number two. We're not number two without private investment. And I hear a lot from young grads about like they're asking me for money. They're asking me for money, and what they're asking you for is to invest in the experience and for us and on our resumes and the prevalence of our of our institution, and this is a competitive world that stuff matters and allows us at the Academy to keep professors that the government wouldn't necessarily be able to keep, to give very enriching research opportunities to cadets that otherwise I don't think we're really there when we were around. And it allows us, you know, militarily and then athletically, to be competitive at the highest level. And you know, when we say excellence in all we do, we're talking about being, you know, excellent in every facet of this of the Academy. And so, we're very fortunate that people have stepped forward at the Academy to invest in these areas and help us shape what they what they've created, and what they've become. And so private investment is a, is a real factor in our success there. And I got the chance to be in the middle of it and have a lot of those discussions and meet people who wanted to help. And it's an opportunity for them to kind of, you know, provide their passion or something they're particularly interested in, to shape the experience of the cadets. So, it's a very enriching process, and it's a really wonderful thing to be a part of.
Naviere Walkewicz 36:47
Well, I can share that, you know, I had the ability to work with you briefly when you came here, and then I joined in 2021 and there was so much that I learned. But I think what was really rewarding for me was to understand that to what you just said, you can actually invest in ways that you feel really compelled and what's important to you at the Academy. And so maybe you can share with our listeners what was something really rewarding, aside from the Kucera Legacy Center coming to life now, and we can talk about that. But what was something really rewarding to you that you were part of in the philanthropic side of our business?
Brian Campbell 37:20
Yeah, I mean not just being a fundraiser there, but I mean the chance to give myself and make the commitments that I could to the Academy that meant a lot to me to be able to help, but I enjoyed seeing like the little grassroots campaigns that were put together that gave cadets reprieve from life and rewarded them for different things. You know, NCLS is an amazing thing that happens there, that you get to take a step back from every year and appreciate the kind of people we bring back and put in front of the cadets. So, I mean, aside from the big projects, there's just stuff every single day, and you get emails from the cadets and ask like, “Hey, can we do this? Can we, what would it take to change our squadron to something else?” And you can help weigh out a little plan. And those aren't the dollars that necessarily drive campaign totals, but they matter because they matter to the cadets and the way that, you know those finances work there it's, you know, so many people have invested in the Foundation and the Association in a way that, you know, all these resources can get directly poured into cadets and because the government keeps the doors open, we can do things that are additionally impactful. You know, at other schools, like where I'm at now, we have to fill an endowment because of how we have to continue to operate the school. So that's not something we, I mean, there's ways that are that's helpful at the Academy too, but it's not as critical at the Academy, because the lights are on and we can be extremely effective in the investments through donors to impact cadets directly.
Naviere Walkewicz 39:06
No, that makes sense. I really like what you said about you got to give yourself. And I think part of what I've been picking up in our conversation is a lot of I think giving and investing is through relationships. And so I think some of the biggest pieces that come from that is the trust and relationships you build with people. Would you agree? Is that kind of how you feel about things?
Brian Campbell 39:26
Yeah, I do. And I you know, if I didn't go to the Air Force Academy, I'm not sure I would be doing this kind of work, even though the Air Force Academy is not designed to put you into this kind of work. But the relationships that I had from the academy and then throughout my time back there, are as important to me as just about anything you just the school exposes you to just such outstanding people. And I'm just very. Be grateful for, for all of those relationships that, that I've had the privilege to have.
Naviere Walkewicz 40:06
So, Brian, we've been talking about the ways we give back and relationships built. Let's, talk a little bit about the Kucera Legacy Center, because we just were able to the ribbon cutting and just beautiful experience with Jack and Vianne. What did it mean to you?
Brian Campbell 40:21
You know, being back at the Academy during the time that I was back, and maybe a lot of the people who listen to this maybe know what has happened on our Academy over the last three years, but the investment that's gone back into our school is just staggering. You know, not only the Kucera Legacy Center, but the Madeira Center, the hotel that's going up, the visitors center, the expansion to do it all, but the Kucera Legacy Center was kind of near and dear to my heart, and it was an opportunity given to me to be a really significant part of the entire project. Was one thing that took every piece of the institution to make happen. But it took Jack and Vianne really specifically. And it wasn't just their investment, but it was like a vision from Jack that I think got us through some times, that you know, maybe in years past, the project would not have, would not have continued on. And you know what I'll remember most is not just working on the gift that they made with them, but like working on the elements that were important to them to see in the facility. And the unique thing about that project is it's not just a facility. It is a way that we can invest back into our Academy and cadets. It's one of the few things on the Academy that can be commercialized and a positive return on investment. So, it's going to be used for a lot of things, but I'll never forget of the groundbreaking. Jack does so much for our school. And he was talking about, you know, why he flies Coach Calhoun around to recruit, and for coach, it's hugely helpful for him to get, you know, Division One coaches essentially have to fly in that manner. They have to fly private to be able to recruit effectively. That's a that's not an easy thing for our school to provide, and so Jack flies coach around a lot. And you know, I know Jack wants us to win football games, because I've watched some football games with him, and he's like one of the few people that can match as tense and nervous as I am, but he talked about the fact that everywhere they go, they knock on a door, and Coach Calhoun is giving some young person an opportunity to change their life. And you know, for them, we have this beautiful facility. Now, I can't wait to come back and see it, but I think that's what it is for them, is that's maybe the physical manifestation of their gift is knowing that, you know when, when, when young people accept that opportunity to come to the Air Force Academy, and they probably wouldn't have gotten it for this particular subset without a sport, that they can change their lives. And you know, watch being a part of that, even the small little part that I was is something that I think is a really, really significant part of my career and my journey.
Naviere Walkewicz 43:30
Wow. I mean, that's almost a 360 for you, right? You were someone who was given that opportunity, and now thinking about the future cadets that are going to be given a similar opportunity with something that you were part of in such a legacy and visionary manner, from Jack and Vianne. I mean, it's just incredible.
Brian Campbell 43:48
Yeah, absolutely.
Naviere Walkewicz 43:51
So, Brian, you have taken a role at the University of Miami, and let's talk a little bit about that. So, you were able to do some things here at the Academy. How's it been in the transition for you there at UM?
Brian Campbell 44:04
I mean, it's been, it's been crazy. So, you know, we're in the real battle of college athletics down here at a time that's very dynamic. It's an unbelievable opportunity to be a part of a traditional powerhouse with really, really significant aspirations, but a big part of it for me as I had the chance to come down here and work for a really high level team at a time that the school wanted to invest in athletics. And you know, the athletic director that I work for here, he won two national titles at Clemson. We have multiple other former division one athletic directors on our staff, and we do transformational things around this campus through athletics, but for other areas, our medical system and our academic side as well. So, it's been a challenge for me to get to learn the dynamic here. You know, at the Air Force Academy, a lot of people have a lot of thoughts on a lot of things. Miami supporters have a lot of thoughts on one thing, and that's winning football games. But, you know, the fundamentals remain the same, and I've been given a chance to kind of reshape the way we do this work. And for those that follow college athletics, it's been at a very, very fascinating time where there's huge change in the industry. There's a ton of uncertainty, and it's really forced me to think a lot about how we do our work and why we do it. And I think as a lot of people probably think that with Nio and possible rev-share and things like that, that we're losing the fabric of college athletics. There are little instances of that, but we are able to kind of double down on other ways to make an impact on our student athletes here and invest in their lives. So, it's been it's a challenge. We have a lot of work to do, but we're on the road, having some successes is really helpful. And being in a place that has really, really high expectations is really special to be a part of.
Naviere Walkewicz 46:16
So, you talked a bit about the fundamentals, and so what have you taken from your time at the Academy throughout your career to bring to UM now?
Brian Campbell 46:27
Yeah, I think the noise in college athletics and our work has become more complex. I took the opportunity to kind of distill things back down to the core mission of what we do, and that's to positively impact lives through excellence in athletics and our team, our role in that effort is to is to invest in those areas. So, we focus on, you know, kind of three key areas to do that. One of them is performance, kind of elite performance. The next one is what we call champions for life, which is investing in academics and in student athlete development. And then the last one is competitive excellence, and that's acknowledging that there's an area now with Nio and possible revenue share with athletes that we also have to be competitive in. But I've encouraged our team to think about, like, what the real purpose of our work is, and like what we do every day. And I think I kind of touched on a little bit of that earlier, when things got really confusing in the industry and stuff like that, understanding that, like our job really is simply to enrich an experience for our student athletes here, and best prepare them for the world. And if we do that really well, we're going to be really successful. And when we talk about that purpose on our team, you know, I try to find people to join our team who are going to resonate with that. And for me, I think when you identify with that purpose and kind of the core elements of it, it also makes me better at what I do, and better at leading and being authentic with the team that there are challenges but in there, and we're in a we're in an environment with headwinds and high expectations and high levels of competitiveness. But if we can focus on doing those things, we're going to make we're going to make every bit the kind of impact that has always been made in college athletics.
Naviere Walkewicz 48:33
So, what have you learned about yourself as a leader throughout this journey? It sounds like you've had just various opportunities to understand who you are in different roles. How does that translate in your leadership? What does that look like to our listeners?
Brian Campbell 48:49
Yeah, I think what I've learned over time is that in the Air Force, you are in the people business, and everything we do is kind of by for and through people. And I'm not sure if I understood it, even when I was in the beer business, but really, you're in the beer business, you're in the beer business, or you're in the people business, and your product is beer. And then now I'm kind of in the in the middle of this now, where we have a product, but our product, once again, is people. Now we have to be, you know, commercially viable, and there's a there's a significant financial side of what we do. But I think back to my time at the Academy, and I think one thing you can't escape at the Academy is that you know you're bringing your whole self every day to what we're doing. You know you are you're in it. You don't go home anywhere else. So, your squadron is where you live, and, and you realize that you know what's happening in your life, and, and, and for anybody that's on the team, like they're going to bring it with them, and, for me, I've thought, I think we talk a lot in business and leadership about acknowledging that and being there for people and being empathetic. But the other side of it is, you know, if our people are our most important asset, then what are we doing to invest in them and through, you know, this is a really busy kind of work, and authentically making sure that my team knows, and I hope that they do that we're going to try to grow them, and we're going to try to reward them for being successful, because it matters to the bottom line. It's not just the right thing to do. It helps move us forward, because if we're improving the conditions that they can go home to and spend with their families, we're going to get a better version of them, and it's going to improve the work that we do. So I think being in such an immersive type of place like the Air Force Academy, you realize that there is no turning it off when you leave or go somewhere, we go through difficult times, but we also have the opportunity in these kinds of roles to improve that and make sure people are fulfilled and finding their purpose in our work. And inevitably, I really do believe that that impacts our bottom line.
Naviere Walkewicz 51:21
What fulfills you and your work as a leader?
Brian Campbell 51:26
I mean, there's so much. This is what I love to do. And I love to be around the competition side of things, and I love to see when we're able to make something happen, a donor's vision to invest in our student athletes. And, you know, you see some of the things that they go on to accomplish, and you see what it means to the institution. I mean, you know, here, I think sometimes we think like, wow, college football in America is just bonkers, and it's crazy. It's gone off the rails, you know. But here at the University of Miami, you know, we have a we have a really, we have the biggest research based health system in South Florida, and it's the same logo that's on our helmet and that health system is successful because we have a very strong brand through football mostly, and In so I think we take that very seriously, that you know our work is directly tied to things that happen, not only on our campus, but in the healthcare system here as well. But you know, the true where the rubber meets the road is seeing the success that you know our student athletes have and enriching their experience and being able to tie that back to the people that make that possible.
Naviere Walkewicz 52:45
So, if we have any listeners that are interested in getting into the gift officer kind of role, the ability to help others invest, what would you share with them as maybe just a path or things to be considering?
Brian Campbell 52:59
Yeah, I mean, fundraising and development's a whole it's a whole industry, and it would be great to have more grads that would come into this kind of work. I mean, I was often asked by donors at the academy, why more people? Why more grads aren't doing it? And it's a unique it's a unique career path, but if there's elements of things that are meaningful to you, and you think that you know, nonprofit work might be appealing. Fundraising is a great way to do it. There's ups and downs. It's challenging. There's a bit of a craft to learn to it, but it's, this is not rocket science in any way. But if I really thought I was going to do it, I'd pick up the phone and call a grad who does it. I can think of a couple names off the top of my head and just ask and start to network. And when I moved over into college athletics in order to do that, I mean, I probably made 500 phone calls, and I always ask someone for the next name and network that way. And I received tremendous advice, and it was really good practice for what I ended up doing. I would encourage. I would love it if more would come into this line of work. You heard it here first friends, yeah, we'll see how effective it is.
Naviere Walkewicz 54:15
That is wonderful. Well, we're going to get into a couple more things before, before our podcast ends. So, Brian, I just want to ask you in advance so you have some time to think about this. Our listeners want to know something unique about you, maybe something that you haven't shared with anybody you know, something fun or some kind of talent you have. So, I'll give you a little bit of time to think about that, and then we're also going to want to hear your takeaways. So, before we get there, we're going to ask for Brian's final thoughts next. Before we do that, I'd like to take a moment and thank you our listener for listening to long blue leadership. The podcast publishes Tuesdays in both video and audio, and is available on all your favorite podcast platforms. Be sure to watch or listen to all episodes of Long blue leadership@longblueleadership.org All right, so Brian, welcome back, and we're really excited. Our listeners love to learn things here on Long Blue Leadership that they can only hear here. So, would you mind sharing with us something that is unique about you?
Brian Campbell 55:15
Well, I think before the break, you mentioned a talent, so I'm going to take credit for this being a talent during covid, I started getting into, like, amateur mixology, and so, yeah, at home. Now this is maybe a dangerous habit to have, but I do, I do share some of my work with some of the administration there still so, so it's definitely bled into Doolittle Hall a little bit, but I've learned to make, like, very specific cocktails and stuff like that. And I love doing it. I love trying something new all the time. So, I don't know if that's a talent or not. People can come have a have a drink with me at my house and decide to do when you have, when you have two little kids, you need to bring the fun. Needs to be at home. That's right, yeah, so, so, so that's, that's kind of my unique interest, I guess, more than a talent.
Naviere Walkewicz 56:13
We love that. So maybe we'll see a line down the road of a series of Campbell drinks. Or…
Brian Campbell 56:21
…yes, yeah, I do name some of them after things at the Academy.
Naviere Walkewicz 56:25
Just so, you know, okay yeah, I guess I could ask you to share one of them, maybe one name.
Brian Campbell 56:30
Well, you know, a lot of good supporters were in the class of ’75 so I changed French ’75 to ’75 Best Alive.
Naviere Walkewicz 56:39
Love that.
Brian Campbell 56:43
People have no idea what I'm talking about.
Naviere Walkewicz 56:45
I would want to twist to that. I would want to twist that and skip it. So that's fantastic. Thank you for sharing that well. Before we close, we really like to leave our listeners with just a couple of key leadership nuggets that you'd like them to have. What would you leave our listeners with, Brian?
Brian Campbell 57:03
Yeah, you know, I think as I look at some of the people that were on this podcast, I mean, you have some folks who are very, very accomplished and at the top of their fields, and then you have some others who are at the beginning of their careers and heading down that, that road. You know, for me, I'm probably in the middle of it. And as I look at the arc of my career, I don't think I've arrived as a leader and I, but I started to think that I probably that I would be willing to bet that General Clark might say the same thing, and Coach Calhoun might say the same thing. So, I think it's always a work in process, but I think it's important to be really authentic with people, and that has worked. It's worked well for me, especially when those decisions are consistent with being authentic to what we're trying to accomplish. And the other thing that's meant the most to me, and is just surrounding myself with the best people possible, and that has continued to help me grow and evolve, and not just the people I hire, but I think back to my time working there at the academy and how cool it is in a you know, couple year period I was around, you know, Mark Welsh and Dana born, and Jack Kucera and Paul Madera and the Brunies (SP?) and Mike Gould and these kinds of people. And that's who I had the chance to surround myself with, and I, think that that has more to do with me having other opportunities in my career to go grow and learn at a different place and hopefully be successful here as much as anything that I did. And so I think a lot about the elements that we put into it, because it's hard on a daily basis to know if you're doing a good job being a leader, but if you take those pieces of the fabric that we learned at the Academy, and you keep doing it the right way and thinking about these things and surrounding yourself by people with surrounding yourself with people of those kinds of values, and people that you can take little pieces of what they do and try to try to bring them with You. I think it's the right road.
Naviere Walkewicz 59:22
Well, Brian, it's been a pleasure. I know I've just taken away some things, and in our time together here, learning about you, but also just inspiring me thinking about how we can give and it really is a pleasure. I can't wait to see where your trajectory of your career takes you and the ways that you'll continue to make an impact.
Brian Campbell 59:39
Wow. Thank you. Naviere, it was great to be a part of it. Thank you everyone at the Association and the Foundation. I'm glad that we have a podcast. I know that there's so many efforts that are happening to connect with grads at all stages in their careers and their journey, and I just really appreciate that. Audience to be on and all the incredible work that's happening back there at our school.
Naviere Walkewicz 1:00:06
Thank you. So, we can end with the Go Falcons, right?
Brian Campbell 1:00:08
Yeah. Beat Army, sink Navy!
KEYWORDS
Brian Campbell, Air Force Academy, leadership, growth, development, athletics, fundraising, University of Miami, Kucera Legacy Center, resilience, sports marketing, philanthropy
The Long Blue Line Podcast Network is presented by the U.S. Air Force Academy Association and Foundation